nike shoes Co., LTD, executive director, vice President HuCheng beginning think, luxury is a relative concept, can't literally definition Nike brand is a luxury, "I think this and regional income have relations, is a relative concept. Like odors, in domestic is only two, three city, but the income of the people on the other side of the incredibly high".
He said, low income, spending thousands of yuan of nike free run is "too extravagant" behavior, but in some of the richest eyes, even if is the international luxury also and ordinary consumer goods is the same as, "this is completely according to the individual's financial, human to decide. Nike products at present in about hundreds of yuan to price 3000 yuan between,http://www.cheapnikeshoesaustraliaz.com/ can calculate the middle and high-end of the degree, suitable for part of the consumer groups, and can't be into the ranks of the light luxury".
nike australia create "fast fashion" mode, Nike Company in the past few years is one of the most popular in the direction of the study. Although the "fast fashion" brings the pain of the inventory is haunting the most Chinese clothing brand, but industry insiders still think, light a luxury concept to replace "fast fashion" mode. Early HuCheng thinks, at present the Nike brand position is the race in two, three line market, depends mostly go "fast fashion" route to realize the target, now of the Nike brand strength was not enough to be delimit gently luxury ranks.
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